The pressure of working a day job alongside a fledgling writing career causes many authors to overlook great opportunities to establish their brand and reach more readers.
Because it can be such a challenge to find hours in the day to give writing projects the attention they deserve, any available time is often spent solely on writing, and not on a long-term approach to building an author platform.
Due to these time pressures, it’s essential to focus on the marketing activities that will provide the most benefit for the least effort.
Amazon Author Central is a perfect example. Once you take the time to establish an Author Central page, you have a valuable marketing asset located directly on the world’s busiest book retailing platform.
When it comes to Author Central, there’s no need to reinvent the wheel. Apply the following ideas to your own page to create something that will truly benefit you in the long-term.
Carefully Customize Your Author Bio
Many writers find creating their author bio to be far more difficult than expected.
It’s often assumed that writers have no trouble describing themselves in the right way for their readers. However, ask around and you’ll soon see that many do struggle to find the right tone and wording.
It’s generally a good idea to keep your author bio between 100-150 words long. It’s far better to have a succinct, effective bio than a lengthy manuscript that bores and repels.
Aside from the length of your bio, it’s important to use appropriate language for your intended readership. If your books are serious and academic, your bio should match this tone. If you write for a particular demographic, made sure the language used is appropriate for them. If you’re not exactly sure, look at some author bio examples from other writers in the same genre.
The reward for crafting a careful bio is the chance to form a connection with readers. People are far more likely to take a long-term interest in your work if they relate to who you are as well as what you write.
Match Your Photos To Your Audience
While a picture may not be worth a thousand words, it’s definitely more attractive and attention-grabbing to have one than a plain text page alone.
Similarly to your author bio, your author photo is something which should be chosen with your audience in mind. When you create a book cover, you probably do so in a way which you feel is right for your audience. You want your book cover to communicate the genre and feel of your work.
Your author photo works in much the same way. If you write about serious subjects, such as history, a lighthearted, fun photo will probably feel incongruous to readers. Conversely, if you write children’s books, you won’t want to have a serious, solemn picture.
You might instinctively know the type of photo which will best connect with your readers. If not, take some time to browse around authors you admire with a similar body of work to your own. You may notice some trends or commonalities between photos which inspire your own choice of picture.
Add Editorial Reviews
One of the trickiest, but most important, aspects of success for new authors is taking the right approach to reviews.
Getting readers to leave an honest and informative review is an important way to set your books on the path to success. However, Amazon reviews are far from simple. Sometimes, competitors may attempt to sabotage your book by leaving malicious, false reviews. In the case of positive reviews, some customers assume they are fake and don’t put much weight in their opinion.
Amazon Author Central offers a valuable way around this problem. After you create your Amazon author page, you have the option to add editorial reviews to your profile. A review from a trusted, authoritative editorial source is worth its weight in gold.
Adding editorial reviews to your Author Central page is also a way to use your time more efficiently. If you publish a book with a solid set of editorial reviews, you are less at the mercy of the whims of Amazon customers and potentially malicious competitors. This means you have to invest less effort in sourcing reviews as the editorial reviews do the heavy lifting for you.
Consider International Opportunities
International book marketing isn’t right for every author, but it’s definitely worth considering.
International stores on Amazon have two major advantages – there is less competition, and they are often growing at a fast rate.
If you decide that you want to try and reach an international audience, crafting a customized Author Central page for that particular market is a great way to go. For example, you may wish to use alternative book covers that are more in line with the national expectations of a particular market. You could also alter your bio to make sure that the language used is unambiguous for readers in foreign markets.
Help Your Content Reach A Wider Audience
If you create content, such as blog posts or videos, related to your writing, Author Central can help that content have a wider reach.
Author Central allows you to link blog posts and add video content directly to your page. This allows browsers to explore your ideas without having to leave the Amazon platform.
Sharing your external content in this way allows you to form a deeper connection with readers than through an author bio and photo alone. This leads to buyers becoming fans and long-term admirers of your work.
Author Central Recap
To make the most of the opportunity offered by Author Central, ensure that:
- Your author bio is succinct and suitable
- Your visual content is congruent with your author brand
- You consider Amazon’s international reach as part of your marketing strategy
In terms of return on effort invested, Amazon Author Central is one of the best ways to form a connection with readers for time-stretched authors. It can form a valuable part of your wider book marketing efforts.
It’s your chance to show readers the person behind the books. Make the most of it!
A Kindlepreneur is a self publishing entrepreneur that is ready to roll up their sleeves and get to work marketing their creation. Ready to take action and promote their works, they are writers, marketers, designers, and strategists all combined in one. Want to learn more about how you can become a Kindlepreneur? Need help in taking the next big step in becoming a true Kindlepreneur? Then check us out!