Intro from D_Sidd: Like it or not, readers judge books by their covers. A cover is the first thing a reader sees and if yours isn’t up to snuff, odds are they’re going to pass your book by. Quality book cover design doesn’t come cheap and the last thing you want to do is write a check for a cover that’s less than stellar. Here’s a few tips to keep in mind from Domi at Inspired Cover Designs.
Right fit for the genre
A lot of authors want to make their cover different from others in the genre, they want something unique. But there are major reasons to stick with genre conventions. If your potential readers don’t immediately recognize the genre of your book by looking at your cover, they will just look somewhere else. This doesn’t mean that your cover can‘t stand out. Take a look at the most successful books on Amazon in your category – what do they have in common, what makes them the right fit for the genre? If you are working with a graphic designer, he will be able to help identify these elements, and work them into your cover. Your cover can still be unique and there are plenty of ways to work with these graphic elements to create an interesting cover.
Less is more
A book cover is packaging, and just like any other packaging, it’s there to grab a potential customer’s attention and tell them what they are buying. Some authors want their cover to show the exact places, objects and characters they created in their book. This can result in a cluttered design which is not effective. Everything which is not necessary to make your customers buy your book must go.
Focus on people
If you don’t know where to start, try focusing on some basic graphic elements which are proven to work. People are drawn to the images of people, which is why they are so often present on book covers. A popular design choice is to leave readers some room for imagination and show characters as silhouettes, or with their faces partially cut out.
When deciding the right fonts for your cover, you should consider what is common in your genre. Generally, you can combine one complicated font with one simple font and you should avoid using more than three different fonts on one cover. Contrasting color between the text and the background helps your text stand out.
You may also be unsure about the sizing of the title and your author name. This is a controversial topic. If you are not recognized as an author yet, you will probably want to emphasize the title of your book rather than your author name. However, some authors argue that you should make your author name large anyway, because it gives the impression that you are already successful, and must be worth reading.
You might sometimes see that somebody has used the same stock image as someone else (you might even see many appearances of the same stock image). Don’t worry about using this image if it’s perfect for your book. All you need to do in this situation is to make sure that your book cover looks better and more professional than the other ones using the same stock photo. That way everyone will assume that you were the first one using the image… even if you weren’t.
Productive collaboration with your graphic designer
It’s definitely worth it to spend some time thinking about your book cover before you ask your designer to start working. You should be able to answer questions like:
- What are the dominant themes of my book?
- Who is my ideal reader?
- What is the mood of my book?
- What existing covers do I like in this genre and why?
These are questions similar to those that a designer will ask when you start working with them. Being able to confidently answer these questions will ensure that your designer is going the same direction as you are.
You should think about other ways you can use your book cover to promote the book. You might promote your book on social media, on your personal website, or somewhere else entirely. In all these cases the consistency is the key. The banners you use for promotion should include graphic elements from your cover. That way the readers will know exactly what they’re looking for when they visit your author page on Amazon or elsewhere.
Domi lives in Prague where beer is cheaper than water. She is a graphic designer who spends her days reading, drinking coffee and designing book covers. She enjoys the creative collaboration with authors that creates a beautiful book cover. Domi has her Masters degree in economics and has previously worked in marketing. She also understands the need for solid book promotion and offers promotional graphics to help authors grow their businesses on her website: http://inspiredcoverdesigns.com.